From the category archives:
Bollywood’s been facing a lot of flak on its decision to arrange the IIFA awards in Sri Lanka this year. The human right issue apart, Bollywood does not even seem to be bothered about how the South Indian Film Chamber of Commerce (SIFCC) has reacted to it. Well, this is certainly cold, even by our standards.
Though the Southern film industry makes up for only a small part in Bollywood, there are eminent people like A.R Rehman, Rajanikanth, Shankar and many others who are upset with this clear apathy of Bollywood, and with good reasons too. Perhaps, Bollywood only gets involved with politics when there is some mileage to be made. Layers after layers of agendas perhaps. Who benefits from relocating the IIFA? Well not many.
The SIFCC has gone as far as to declare that those who perform at the IIFA will be boycotted by the Southern film industry. Ouch! That’s gotta hurt. So most likely, we will not find the has beens of Bollywood get a chance to dazzle the Southern audiences anymore. At least not for the next couple of years, till the resentment on this issue continues to brew. Among those to be boycotted names like Lara Dutta, Riteish Deshmukh, Salman Khan and Hritik Roshan are the most prominent. Funnily enough, Vivek Oberai, who is in the midst of Tamil production, is all set for the IIFA awards. Way to nosedive a career that already never took off.
Well, we just hope that things are good once again between the two factions because in the end, it is we who will suffer the most.
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