Pritish Nandy

Pritish Nandy is one smart businessman. Smart enough to know that poetry has few takers in today’s literary world.

So what does he do to grab eyeballs at the release of his book of poems titled ‘Again’? Elementary, my dear Watson! He turns on the force of star power, something he’s got in plenty, courtesy his standing with filmy types.

Sample this- the eclectic panel of experts assembled to sing hosannas to Nandy’s work comprised of- ahem- Anil Dharker, Anupam Kher, Chetan Bhagat and Shashi Tharoor. At hand to lend support were Dolly Thakore, Gulzaar- the who’s who of culterati. And finally the masterstroke- none other than Aishwarya Rai to do the honours of releasing the book. That would surely succeed in making everyone sit up and take notice. So there!

Brilliant move, I tell you! Nandy had the masses clamouring to get in, if only to get a look at the host of celebrities assembled at the venue. And Nandy looked as pleased as the cat that had got the cream!!

One last question….in the melee, did anyone remember that the function was about poetry to start with? Hmm……